AIR FRANCE

BETC - PITCH NEW CAMPAIGN

December, 2020

Benjamin Smith, wants for 2020, to renew the french airline's image. Focused on the transformational journey that Air France are embarking on - celebrating the potential that they see in flight, all the good it can do for the planet, all the things it can accomplish, it’s power to move humanity. Active, optimistic, adventurous and with an acute sense of wonder and love for the air.