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ENGIE

DIGITAS LAB - PITCH CAMPAIGN

July, 2018

In 2019 the energy provider company announced a big change in their communication, following the name changing, under the slogan “The world is changing and with it, our energy”, they decided to make a move in their branding as well. The new brand aims at bringing a human and positive side to energy, representing the sun coming up over the horizon, which suggests a new beginning in the world of energy and where builders of a new "tomorrow" are put under the spotlight, to be more transparent with the customers.

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Capture d’écran 2020-11-12 à 2.33.03 P
Capture d’écran 2020-11-12 à 2.32.53 P